Just Cuts

WordStorm PR exceeded expectations after Just Cuts had been burnt by previous PR agencies in the past.

The first hair salon chain in Australia to offer a ‘No Appointment, Fixed Price’ concept, Just Cuts now has over 175 salons in Australia and New Zealand. Just Cuts’ approach to hairdressing is unique and simple; they specialise in cutting hair – for men, women and children.

WordStorm PR worked on integrated PR campaigns for Just Cuts over several years. We worked to raise the public and media profile of the brand; build awareness and create a positive image in consumer, business and trade media and reinforce the brand’s position as a market leader. This was evidenced by high-quality media coverage in titles such as InStyle, Mother & Baby, Fernwood Magazine, Franchising Magazine, The Bulletin, Wealth Creator, BRW, The Sydney Morning Herald, The Daily Telegraph, Body + Soul and The Australian Financial Review.

“With previous public relations suppliers I have worked with in the past, we continuously had issues with gaining the desired coverage. WordStorm PR, right from the start, committed to achieving our goals and delivered!”

Nigel Patient

Just Cuts

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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