Muffin Break

WordStorm PR used what was happening in the word – the Federal Election – to create in-store engagement and resulting media buzz for this franchise.

With over 200 sweet and savoury muffin recipes, Muffin Break is renowned for their fresh-baked goods, prepared onsite and served with their distinctive blend of espresso. First launched in 1989, there are now more than 200 franchises internationally.

WordStorm worked with Muffin Break on creating the unofficial ‘Election Bean Poll’ for the Australian Federal election. Muffin Break placed glass jars on their counters illustrating the different parties’ names. Every time a customer bought a coffee they were asked to ‘vote’ by placing a coffee bean into their chosen jar. WordStorm used the data from all the Muffin Break stores to garner media attention. As a result, Muffin Break received product placements and feature articles in many national media outlets increasing awareness of the brand significantly.

Over several years, WordStorm achieved editorial coverage about Muffin Break in publications such as Retail WorldWoman’s DayNWThe Daily TelegraphThe Sunday Telegraph – Sunday MagazineThe Sunday Telegraph – Body + SoulThe Sunday Times and mX.

“WordStorm has been able to attain a great deal of publicity for both our brands since we begun working with them. In the past we have found it difficult to find a PR company who could deliver and ensure we achieved return on investment, however with WordStorm the investment has always been worthwhile.”

Sharne Tanner

Foodco Group

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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