Food Patrol

An educational seminar for top-tier media cut through the noise and set this diet plan business apart from its competitors.

Developed in Australia, the Food Patrol’s “Secret to Maximum Fat Loss in 90 days” is a patented eating plan, created to allow participants from all walks of life to achieve and maintain the body of their dreams in as little as 90 days.

WordStorm PR worked with the Food Patrol team to generate maximum exposure for the brand. We organised a journalist seminar where we invited key media to come and meet with the Food Patrol team and learn more about the business and how the eating plan works. We also worked with a variety of nutritionists to give credibility to the brand and organised an endorsement and testimonial from the Australian Institute of Applied Sciences.

Two prominent mummy bloggers were engaged to participate in the Food Patrol 90 Day Body SuperChallenge. Generating a total of 27 blog posts about Food Patrol, the two bloggers provided their loyal readers with a week-by-week account of their inspiring weight loss journeys.

In three months, we secured close to 50 pieces of coverage in media including but not limited to That’s Life, Australian Men’s Fitness, Who, The Bride’s Diary, SHAPE and Lifestyle YOU.

“The Food Patrol would like to thank WordStorm PR for the many media articles they managed to secure for us. We have absolutely no doubt that WordStorm have increased the public awareness of the Food Patrol and have helped increase the bottom line for our business. We have no hesitation in recommending WordStorm PR to anyone who is looking to engage a professional PR company that gets results. A big thank you to our Account Manager for being so diligent in making sure no opportunity was missed.”

George Taousanis

Food Patrol

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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