About My Brain

Silvia Damiano magnified her message in top tier media to position herself as a thought leader for her industry

Social scientist, leadership expert and award-winning filmmaker, Silvia Damiano, believes that anyone can be a leader with the correct training. Silvia recently created and directed an award-winning documentary, Make Me A Leader.

WordStorm PR was engaged on to secure mass media exposure, particularly around the launch of her documentary.

WordStorm PR utilised specific awareness weeks (such as Sleep Awareness Week) as a newsworthy hook and offered Silvia for expert commentary. Media coverage surrounding Sleep Awareness Week, allowed WordStorm PR to position About My Brain and its founder Silvia Damiano as a thought leader in the industry.

It strengthened the brand’s credibility and its CEO’s expertise in the field. WordStorm PR was also able to use Silvia’s knowledge as a leadership expert and social scientist and offer her as a spokesperson for angles relating to women in leadership and the concept of leaders being born or made.

WordStorm PR secured media coverage in a number of prominent publications and media outlets including AFR Today Extra, Today Tonight, 3AW radio, Yahoo7 Lifestyle, Daily Mail, Kochie’s Business Builders, StartUp Daily, Ten Daily and News.com.au.

Silvia Damiano

About My Brain

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: March 30, 2019
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