Halloween
It’s Halloween on Thursday – trick or treat anyone? I was intrigued by the story in the news last week involving Kmart and their decision to r
Christmas Media Coverage
Do you sell a product that could make a great Christmas gift? If so, why not get some powerful media coverage about it to boost your sales? In today&#
Transforming coverage into dollars
Can you turn media coverage directly into sales and an increased bottom line? If you use your creativity, connections and can-do attitude, sometimes t
Pitching to Mass Media
How would you feel if a Facebook post about your product/service went ‘viral’? Even better, if orders started pouring in from that same Fa
Gaining Elusive Coverage
Have you ever held an event for your business and hoped for a news TV crew to come and report on in? Did you succeed? In today’s #magnifymondaymomen
Three ways to gain media exposure
Are you an online retailer looking for a powerful way to market your business? In today’s #magnifymondaymoment video, I talk about 3 media angles th
How to gain mass media exposure
What is going on in YOUR #industry. How is it relevant to your business? If you can answer these two questions, you have a strong media pitch. In toda
Women’s Health Week
Awareness days/weeks provide a great opportunity for your to share your #expertise in the media. By showcasing your expertise in the media you gain in
How to write a successful award submission
Would you like to know the 2 key ingredients that will help you win a business award? If you’re going to make the effort to write an award submi