Therapies for Kids

WordStorm PR secured 146 pieces of media coverage in a 6 month period, leading to enquiries, new clients and invaluable credibility.

Therapies for Kids offers an integrated range of intensive programs for children with a variety of special needs and disabilities. The team of children’s therapists specialise in speech pathology, occupational therapy and physiotherapy. The brainchild of Debbie Evans, Therapies for Kids offers treatment with a difference. Each program is as enjoyable for the child as it is effective and each is tailored to the individual’s needs and abilities. The team work to develop innovative equipment such as their unique ‘GoBabyGo Car’, ‘GoBabyGo Harness System’ and ‘Spider Cage’ to help their young clients develop with ease.

Although Therapies for Kids is based in Sydney’s inner west, it was imperative to make national media a focus for this campaign to give it the credibility and brand awareness it needed on a larger scale.

Founder Debbie was a fount of knowledge which proved very useful as we were able to pitch her tips, advice and expert commentary on a wide range of issues throughout the campaign. We also told the Therapies for Kids stories through case studies of clients who were able to talk about how Debbie and the team had helped them and their kids. These kind of stories are perfect for media and resonate well with the end consumer, because it is far more believable than a CEO discussing how great the business is themselves.

The Australian launch of the GoBabyGo Car and GoBabyGo Harness System was covered by media including Studio 10, That’s Life!, The Daily Mail and a news piece was syndicated across all NewsCorp outlets including The Daily Telegraph. The media coverage resulted in a notable increase in customer enquiries, with people eager to engage with the GoBabyGo products.

“It was so exciting to see how over the duration of the campaign Debbie became a thought leader and expert on the topics of physiotherapy, occupational therapy and speech pathology for children. We used Debbie’s expert commentary for a range of newsworthy angles on issues relating to therapies for children, resulting in strong ongoing interest from a wide range of journalists. Editorial coverage featuring Debbie as an expert was still being published months after the campaign was finished.”

Grace Lee

WordStorm PR

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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