A large ear shaped chocolate sent to journalists resulted in mass media coverage and the phone ringing hot with bookings

Founded and run by Registered Nurse Lisa Hellwege, Earworx provides the safe and effective removal of wax blockages using gentle micro-suction technology.

When Lisa and her business partner Scott expanded from Tasmania to Sydney, they engaged WordStorm PR to generate awareness of the new clinic and the concept of a professional ear wax removal service.

WordStorm PR got the media to take notice by sending top tier journalists an ear shaped chocolate along with an ‘earvite’ to a complementary ear clean. From this strategy alone, journalists from Studio 10, Woman’s Day, Body and Soul, The Australian, Stellar Magazine, The Urban List and more all went along to try out the service and produce stories about it.

To carry this success across social channels, WordStorm PR engaged the Bondi Lifeguards for an influencer campaign which had the potential to reach over 90,000 people.

Another angle successfully used in the campaign was a press release about the five biggest myths about earwax. It sparked instant media attention and was syndicated across 12 major publications.

Key campaign highlights included an eight minute story on Studio 10, coverage in The Age, Sydney Morning Herald, Canberra Times, Brisbane Times, The Daily Telegraph, News.com.au, Gold Coast Bulletin, Geelong Advertiser, Herald Sun, Courier Mail, Adelaide Now, Australian Anthill and more.

“Public Relations has been great for our business.  We’ve seen bookings as a result of all the articles written about us, which has been fantastic. It’s really helped with our brand awareness and establishing us as an authority,” says Lisa Hellwege, Founder of Earworx.

“I would definitely recommend WordStorm, they have been fantastic to work with, so professional and great at communicating, so it’s just been brilliant, they are fantastic.”

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: March 30, 2019
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