WordStorm PR secured more than 10 TV spots for Cashrewards in the lead-up to Christmas and worked to maximise its big win at the Deloitte TechFast 50 awards.

 Cashrewards is Australia’s leading savings and cashback site and works in conjunction with online stores such as eBay, Dan Murphy’s, Expedia and Woolworths. Cashrewards offers consumers real money simply for using its platform when doing their online shopping.

Mother’s Day, Black Friday, Cyber Monday, Christmas, Boxing Day…Every day is a good day to shop and WordStorm PR ensured the media’s go to spokespeople for shopping stories was Cashrewards CEO and its brand ambassador, Kathy Sheeran. Every time Cashrewards was featured on television, its membership jumped up immediately, at times by several hundred! The PR also had a dramatic impact on the brand’s SEO. The management team said that Google’s latest algorithm update boosted Cashreward’s organic rankings by 1000% without doing any proactive SEO work, just by relying on quality media exposure and authoritative backlinks.

TV coverage was secured across news channels, a current affair shows and morning television shows such as Sunrise, Weekend Today and Today Extra. This was complimented by several pieces on as well as coverage in mass media such as The Daily Telegraph, Woman’s Day, Mamamia, body+soul, The Daily Mail, The Sydney Morning Herald, The Sunday Herald Sun, KidSpot, ABC News Radio, GQ and the Huffington Post.

Google’s algorithm Fred update just boosted Cashreward’s organic rankings by 1000% without doing any SEO, just quality PR by Monica Rosenfeld et al and authoritative backlinks. Unique content and no ads.

Chris Garner


  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 16, 2017
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