Blunt Umbrellas

Every time it would rain the Blunt Umbrellas team would see a huge spike in sales following timely media coverage.

Blunt Umbrellas incorporate the newest technology with the finest design to create innovative, attractive umbrellas that are safe and easy to use. Blunt Umbrellas have an unflappable aerodynamic structure that means unlike conventional umbrellas, they cannot bend or tear in the wind. This unique design means there are no sharp edges or weak points, giving the user maximum protection and control even in the harshest weather conditions.

WordStorm PR initially worked with Blunt Umbrellas on a six month campaign, generating 112 media placements. A 12 month campaign followed resulting in 197 pieces of coverage, with a quality score of 8.8 out of 10.

Coverage included in-depth reviews, stories, interviews and product placements in Good Weekend, The Australian and The Weekend Australian, Popular Science, The Canberra Times, The West Australian, My Child, The Herald Sun, The Sydney Morning Herald, TechGuide, Yahoo!7, Australian Financial Review, The Age, Women’s Health, Sunday Style,, Gizmodo, GQ, QANTAS Magazine, Real Living, InStyle, Cleo, The Sunday Telegraph, Diabetic Living, The Daily Telegraph, 2GB, Studio 10, The Courier Mail, Women’s Health & Fitness, The Sun Herald, The Sunday Mail, Practical Parenting, Australian House & Garden, Travel 3 Sixty, The Weekend West, Australian Women’s Weekly, Maxim, and body + soul online.

The Today Show devoted over five minutes to demonstrating how effective Blunt Umbrellas work when put up against a wind machine. Collective Hub Magazine wrote a three page story about the Blunt Umbrellas brand, with interviews with the New Zealand-based founders and stunning visuals.

“We engaged Monica and her team to run an initial 3 month campaign to grow brand awareness. During that time our profile within the media has grown significantly and we can directly attribute increased sales to the work Wordstorm has done in promoting our brand. The staff are truly proactive, professional and highly skilled – it is like having our own in-house PR team. WordStorm is easy to work with and truly passionate about getting results. We received fantastic media coverage through almost every outlet on our wish list, including television. We are now continuing to work with Wordstorm on a project basis and continue to be impressed with the results.”

Blunt Umbrellas
Joel Shuberg

Blunt Umbrellas

  • Client: 7oroof Network
  • Location: Tanta, Algharbia
  • Date: September 21, 2017
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