By Linda Tran

Whether you’re starting a new business or just looking for ways to expand your networks, entrepreneurs are continuously seeking new and innovative ways to connect and grow their niche markets. Social media platforms like Twitter can provide a competitive edge to the brand name, as it allows people from all over the world to connect and share information instantly.

With hundreds of millions of Twitter users across the globe sending over 500 tweets a day, growing your business on Twitter can be a huge advantage to your brand as you are more likely to attract more customer engagement, value and readership.

Here are three ways to start your business on Twitter.


Get the basics down pat

There’s nothing worse than not knowing where to start or what to do. So get yourself familiarised with the basics of Twitter such as learning how to create a tweet in under 140 characters, utilising hashtags and discovering conversations related to your business. Once you have mastered this, you can begin with creating your Twitter profile for your brand so you can connect with your peers as well as your target audience to spread your message and goals.

Create a content strategy

Engage with your followers daily by formulating a calendar for your tweets. Up-to-date tweets that are posted regularly in a timely manner maintains interest and readership amongst your audience. These regular updates can also ignite meaningful conversations which will allow you to interact with your audience and get great feedback.

Know where you stand with Twitter Analytics

Feedback is essential to tracking your progress in a business, and likewise, Twitter has created their own analytics to monitor your progress, view your top influencers and find out more about your customers. Here, you can retrieve insightful information that can improve your business stance online.

The social media realm is an amazing space to ignite your ideas, and Twitter is a great and easy way to start building your business online. So why not give it a go today?

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