The importance of key messages

In today’s video I’m going to be talking all about the importance of developing key messages particularly when it comes to giving media interviews.

Now if I was to give you an opportunity to stand on a stage and magnify your message to a large audience with potentially millions of people in there, would you just wing that? I think not. However, this is how many people approach giving media interviews and it’s exactly the same thing even though you’re just speaking to one person, your message is being magnified to potentially millions of people.

We train our clients to come up with five key messages and train them to use those key messages as part of their answers no matter what question is being asked by a journalist. Where the practice comes in is learning how to do this and be very conversational and natural in your style. And you should be able to know your key messages so well that I could wake you up at 3:00a.m. in the morning and that you can rattle them off with no issues at all.

So with this in mind they should be short and snappy. They should cover different topics of your business or your passion or whatever you’re being interviewed about by the media. And these are the sorts of messages that you’ll be talking about when at networking functions or at a dinner party and an associate asks you – what do you do? What’s your mission in life? So make them short and snappy, know them really well, practice them and then come up with a whole range of nice questions and trickier questions become the devil’s advocate and think about what are those curly questions that journos could be asking you. And then practice answering those questions and incorporating your key message into your answer.

I hope I’ve given you some food for thought. We do offer media training at WordStorm that really gets stuck into this topic and it shows your 300 percent confident no matter what question a journo throws at you. Thanks for tuning in and I’ll see you next week.

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