The authenticity of an influencer

Have you ever used an influencer to promote your product or service? How did it go? There’s been a lot in the news lately about influencers and whether they are all they are cracked up to be.

In today’s #magnifymondaymoment video I’m going to discuss my thoughts on the topic. I also mention a nifty little tool you can use to verify the authenticity of an influencer in a few seconds.

If you’d like to check it out, here is the link. I’d love to hear if you’ve had a really successful influencer campaign or if you’ve invested in this and came up with zero.

Hit me with your stories.

#pr #influencers #publicrelations #wordstormpr #monicarosenfeld #speaker

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