By Monica Rosenfeld I often get calls from entrepreneurs on the verge of launching their business and they often ask me if they should put on an event to launch their brand. Many of them are shocked and pleasantly surprised when I tell them we rarely think it’s a good idea to throw a party/event […]
By Monica Rosenfeld Last week, Joshua Ptasznyk, a 26 year old accountant from Wollongong made local history when he was named the winner of the Kosrae Nautilus Resort raffle. When Joshua heard about the raffle which raised $3.5 million his accountant’s mind went into gear and he calculated that the odds of winning were actually […]
By Marnie Faundez As traditional news organisations shrink, new media sites like Buzzfeed and Viral Nova have risen in their ashes. They have taken the internet by storm by providing their audience with just the right amount of news, pop culture (and native advertising), in a less than traditional format. So what lies in the success of […]
By Sarah Fleming Media interviews are a tricky beast, regardless of whether you’re the most confident person in the world or completely phobic of speaking on-air. Ms Charisma might overstep the mark and put her foot in it by saying the wrong thing while Mr Bashful could provide his interviewer with one-word, monotone answers […]