Melissa Abu-Gazaleh (2016 NSW Young Australian of the Year) founded the Top Blokes Foundation in 2006 to help young men find role models and improve their outcomes.

The Top Blokes Foundation was looking to raise its profile across Australia. WordStorm PR raised the brand profile of the Top Blokes Foundation by pitching topical media angles using expert commentary from Top Blokes, including ‘how to talk to your teenager about drugs’ and ‘5 tips to help teenagers transition back to school’.

We also worked very reactively, responding to relevant news stories as they occurred which led to several mainstream news pieces. These included pieces in the Daily Telegraph, New Idea, MiNDFOOD, Huffington Post, Sky Business News, News Local, Mamamia, The Sydney Morning Herald, The Age and Australian Anthill.

The success of the Top Blokes Foundation campaign was a result of being reactive with issues that were being discussed in the media.  Melissa always made herself available at short notice for interview opportunities which is a great way to become the ‘go-to’ person for journalists looking for an expert in a particular area.  Monica Rosenfeld